Carpet & Tile Gallery: Clearer. Simpler. Stronger.
The Carpet & Tile Gallery came to Brandstormer looking for a clearer way to guide customers through the often confusing flooring selection process. They needed to simplify their messaging, highlight their in-store design expertise, and stand out from competitors. We rebuilt their positioning and website around a simple, customer-first journey that made buying easier and reinforced their competitive edge.
Before Brandstormer
No clear customer journey to make complex flooring decisions easier
Messaging failed to position in-store expertise as a competitive advantage
Didn’t address key customer pain points around choosing the right product
After Brandstormer
Clear, simple messaging that guides customers through flooring decisions
In-store design expertise positioned as a key competitive advantage
Stronger customer experience built around education, not hard selling
After Brandstormer
Clear, simple messaging that guides customers through flooring decisions
In-store design expertise positioned as a key competitive advantage
Stronger customer experience built around education, not hard selling
After Brandstormer
Clear, simple messaging that guides customers through flooring decisions
In-store design expertise positioned as a key competitive advantage
Stronger customer experience built around education, not hard selling
